Mark Alexander Portfolio

Project 001

Vistaprint Pride Month Landing Page

Vistaprint sought to show support and solidarity with the LGBTQIA+ community during Pride Month in June 2021. In addition to this very exciting announcement, Vistaprint also wanted to showcase their newly minted partnership with StartOut, a non-profit organization that seeks to empower LGBTQIA+ entrepreneurs.

My role in the execution and implementation of this landing page and overall campaign was end-to-end. Beyond offering users an experience that both clearly explained the partnership and exhibited a cohesive empathetic narrative, my main focus was to draw a definitive line between selling products and connecting with the community in a more people-focused manner.

The live site was the culmination of high-level stakeholder reviews, countless hours of iterations and revisions, major collaboration between various creative professionals, and above all, direct contact with Vistaprint's internal Pride ERG (Employee Resource Group).

Tooling

Phase 001

High-Fidelity Wireframing

Phase 002

Round 1 Ideation

Phase 003

Initial Concepts

Phase 004

Round 2 Ideation

Phase 005

Live Implementation - Desktop/Mobile

Project 002

Vistaprint New Visitor Homepage

Every month Vistaprint engages its new users who don't yet have accounts with a revitalized and constantly evolving on-site homepage experience. The NVHP (New Visitor Homepage) has been effectively templatized layout-wise, but the assets which fill in the blanks are all custom-tailored to offer new visitors both a cohesive story and a seamless shopping/browsing experience.

These assets are placed on the page strategically to optimize click-through rates and incentivize engagement. In addition to captivating visuals that accompany both consumer and business product tiles, all of these assets are individually designed alongside a narrative that covers the whole page from top-to-bottom. Recently we've made strides to amplify this digital storytelling initiative by focusing on a singular industry and consolidating all assets under one brand.

Tooling

Vistaprint New Visitor Homepage

August 2021 Live Implementation - Desktop/Mobile

Vistaprint New Visitor Homepage

Other Live Implementations - April, May, June, July, 2021

Project 003

Vistaprint Red Sale Template

Red Sales are code for Semi-Annual Sales. At Vistaprint, these are heightened digital marketing promotions where the most popular product categories are highlighted for a limited time and put on sale for upwards of 50% off. These sales are shared and promoted across various channels including site/mobile, email, and display. In addition, momentum is created to propel these events by targeting either business or consumer customers individually, focusing on consistent verbiage and design for easy identification across various locals, and placement through omni-channel marketing strategies.

My role in this project was to create a new template that would define the creative parameters for executing Red Sales within the marquee or hero area at the top of the page on-site and mobile. In turn, this template set the precedent for how Red Sales are treated globally across various LoBs (Lines of Business) and creative teams (site, email, and display/social media)

Tooling

Vistaprint Red Sale Template

Past Concepts

Vistaprint Red Sale Template

New Concept

Project 004

Vistaprint Trending Now Page

One of the first projects I was assigned at Vistaprint was to work through a net new 'Trending Now' page. This page was intended to showcase trending products for various consumer or business needs in addition to compelling copy that offered insights into each use case. The layout was developed to offer an interactive space for customers to quickly and efficiently browse and connect with these products in more relatable fashion.

Tooling