Project 001
Fast. Frequent. Fairmount.
In efforts to increase ridership during the COVID-19 pandemic, the MBTA sought to engage the public in a more agile and forthright manner. In addition to extending and adding new lines and departure times, the Fairmount Commuter Rail became the spearhead in that endeavor. While never guaranteeing the safety of travel-by-train, they did however pledge above heightened precautions and capacity limits, as well as the fastest, most frequent train ride on the Eastern Seaboard. From Readville to South Station the Fairmount Line had been modified to become Greater South Boston's most efficient commute into Boston proper.
Tooling
Fast. Frequent. Fairmount.
Art Direction, Motion Design, Digital Marketing
Project 002
We saved you a seat.
MBTA wanted to explore a more direct campaign that would address COVID-19 safety concerns and emphasize the abundance of 'open space'. With capacity limits in full force, as well as more trains and departure times, we wanted to highlight that cramped, uncomfortable, slow train rides were a thing of the past.
Tooling
We saved you a seat.
Visual Design, Print Collateral
Project 003
CharlieCard & Service Options
After the success of Fast. Frequent. Fairmount., the MBTA sought to leverage the momentum and engagement that the video propelled across their social platforms by offering two new additions to the series that promoted other new features. These videos also acted as a precursor to the MBTA expanding its horizons into video marketing.
Tooling
We saved you a seat.