Saul Bass has been a role model of mine since I began my creative career. His original 1969 rebranding pitch to AT&T  taught me that the value of design isn't just in visual aesthetics, but strategy, social impact, and psychological influence. Simply put, design isn't just an effective means to communicate with an audience. It's a powerful tool used to craft meaningful connections and create captivating experiences. The film itself is widely considered to be a work of art. To me, it has remained a perpetual source of inspiration which fuels my ambition and drive to pursue creative innovation.