EpicWill formerly 5-Minute Will sought to introduce their revitalized rebranding and new web presence with a promotional video targeted towards a gen-z and millennial audience.  The aim of the feature was to inform these age groups about the Will writing process, and the benefits of having a Will drawn up sooner rather than later. Beyond the informational nature of the video, the other goal was to promote the brand and incentivize the service.

The final deliverable was well received by the client despite the original direction being to utilize an Envato template video. We advocated for a more custom approach due to the number of selected clips that needed to accompany each line of VO (voice-over), as well as, the extremely limited timing constraints. A templatized video asset simply didn't have the flexibility required to make the video seamless and well-timed.

In the end, the solution offered the stock footage breathing room to work in unison with the copy. By limiting animated transitions and vectorized motion elements, the message could be conveyed more clearly and concisely to the viewer.